Built by Tom Traina. 2,500+ restaurants sold.
Behind the tools is Tom Traina, with decades of restaurant ownership and transaction experience.
For sale by owner
Value it. List it. Sell it.
Find out what your restaurant is worth, then list it, market it, and sell it on your terms. We provide valuations, a confidential business review, listing writeups and buyer packets, built by an owner with 40+ years in restaurants and 23+ years brokering them.
Find out what your restaurant is worth, whether you're ready to sell or simply planning ahead.
2,500+ restaurants sold40+ years in restaurants23+ years brokering restaurants3,500+ valuations100% confidential
Why we're different
Why owners use SellMyRestaurant.ai
Restaurants only. Not a generic business calculator.
Leases, liquor licenses, equipment, franchise terms, we value what actually drives a restaurant sale.
You're never doing this completely alone.
Start with a free valuation, add expert help only when you need it, and get your seller-provided facts ready for buyer conversations.
Choose how you want to prepare
Prepare the sale on your terms, with the right level of help.
Every sale starts with understanding the restaurant and getting the seller-provided facts organized. After that, you decide what support is useful.
Understand the value
Start with a free estimate, Financial Snapshot, or SDE Deep Dive when you need a deeper review.
Explore valuations →Prepare the buyer-facing materials
Complete Seller Package gives you the SDE report, listing profile, and write-up you need to sell on your own.
See the Complete Seller Package →Selling it yourself
Tools for sellers
The paperwork a broker would handle, ready for you to use.
Seller intake form
Get your restaurant's facts in one place: sales, rent, lease, equipment, staff and hours. It's the starting point for everything else.
Buyer questionnaire
Send it to anyone who asks about your restaurant. You'll learn their experience, budget and financing before you share a single number.
NDA template
A simple non-disclosure agreement buyers sign before they see your financials, so your information stays private.
Built on restaurant experience since 2003
Real restaurant experience behind every valuation.
SellMyRestaurant.ai is built on decades of restaurant ownership, brokerage, and deal experience from founder Tom Traina. The goal is to help owners understand value, prepare properly, and avoid surprises before a buyer gets involved.
40+ YearsIn Restaurants: Owning, Operating & Brokering
23+ YearsRestaurant Brokerage Experience
2,500+Restaurants Sold
50,000+buyers in our database
Practical experience. Prepared owners.
Get My Free Valuation →Before you decide
Understand What Your Restaurant Is Worth Before You Decide What Comes Next.
Knowing the value of your restaurant gives you a useful starting point.
It helps you understand how buyers may look at the business, what factors are influencing value, and whether there are areas worth improving before you make any decision about selling.
You may decide to sell now, prepare for a future sale, or simply keep operating the business. The first step is understanding where you stand.
- What could my restaurant realistically sell for?
- Is my lease helping or hurting my value?
- Would a buyer be able to finance the purchase?
- What would I actually walk away with?
A confidential first step
How the Free Valuation Works
Tell Us About Your Restaurant
Answer a few confidential questions about your restaurant, financial performance, and lease.
We Review the Key Factors
We weigh the factors restaurant buyers, lenders, and brokers use to understand market value.
Get a Clear Next Step
Receive a preliminary range when appropriate, or a recommendation for confidential specialist review when the information needs a closer look.
No obligation. No public listing. No pressure to sell.
Save and revisit your results in the Seller Command Center with a secure sign-in code sent to your email.Beyond the valuation number
Understand the Questions Buyers Will Ask.
A valuation is the starting point. Marketability, buyer financing, and seller proceeds help determine what happens next.
Is Your Restaurant Ready to Sell?
Clear financial records, documented owner benefit, owner involvement, lease terms, equipment condition, and sales trends all affect marketability.
Could a Buyer Finance the Purchase?
A valuation alone does not guarantee financing. Documented cash flow, buyer qualifications, lease terms, and lender requirements all influence whether a purchase can be financed.
What Would You Actually Walk Away With?
The selling price is not the same as net proceeds. Loan payoffs, liens, taxes, transaction costs, and other obligations can reduce the amount retained.
SDE, or seller’s discretionary earnings, is an estimate of the financial benefit available to one working owner after appropriate, documented adjustments. Withdrawals or distributions alone are not a measure of SDE.
Learn How to Sell a Restaurant →Choose your next step
Every step of your sale, one flat price.
Start free. Go deeper when you are ready. Never pay a broker 10% unless you want to.
Not sure where to start? Get a free, confidential preliminary value range in minutes. No documents. No credit card.
Get My Free Valuation →Start Here
Financial Snapshot
$99Upload your financials. Get your real numbers back.
- Upload your P&Ls and tax returns, privately and securely
- We review them and recast your owner's benefit (SDE)
- See your numbers the way a buyer will
- Estimate built from your actual financials, not guesses
- Best for: owners who want a fast, honest starting point
What Buyers Underwrite
SDE Deep Dive
$750SDE is the number buyers and lenders actually underwrite to. We build yours the right way.
- Builds on your $99 Snapshot
- Guided questions after you review your financials, so every add-back is documented
- Detailed, year-by-year SDE report you can hand to buyers and lenders
- Shows which add-backs will hold up and which will not
- Best for: owners getting ready to talk to buyers or an SBA lender
- Detailed 20-factor methodology for the suggested pricing multiplier
Optional add-on
CBR / Listing Writeup
$250Your restaurant, written up the way buyers want to read it.
- A confidential business review (CBR) and a listing writeup built from your numbers
- A blind teaser you can post publicly without naming your restaurant
- Ready in 48 hours
- Best for: owners ready to list and market their restaurant themselves
Best Value
Sell It Yourself
Complete Seller Package
$4,995Everything you need to sell your restaurant without paying a broker's commission.
- Your full SDE calculations and report
- Your listing profile, confidential and buyer-ready
- The write-up you post on broker websites, ready for BizBuySell, BizQuest, LoopNet, BusinessesForSale, and Restaurants-for-sale.com
- One e-blast to our buyer database
- A free half-hour call with founder Tom Traina each month for your first three months
- Best for: owners ready to sell on their own
Video: What is a CBR?
Video: See your SDE report
Video: What the full package looks like
The Broker Math
Keep the 10%.
A broker typically takes about 10% of your sale price. The Complete Seller Package is one flat fee.
Sale price$400,000
Typical 10% broker commission$40,000
Complete Seller Package$4,995
You're ahead by more than $35,000.
Example only. Commission rates vary by broker and deal size. Selling on your own takes time and work, and results depend on your restaurant, your price, and your buyer.
Built by Tom Traina: 40+ years in restaurants, 23+ years brokering restaurants, 2,500+ restaurants sold.
Private by design
Your Restaurant Stays Confidential
A valuation request does not publicly list your restaurant for sale. Employees, customers, vendors, and competitors do not need to know you are considering your options.
Start My Free Restaurant Valuation →A confidential first step
Start by Understanding What You Have.
Get a clear starting point for the decision ahead, with no pressure to sell.
Get My Free Restaurant Valuation →